. Fashionista to “Recessionista”

Fashionista—defined as the free-spending style hounds are now re-branding their selves as “recessionista”. In an economic climate in which buying a handbag with a four or five digit price tag is starting to seem gauche, these fashion hounds is left with no choice but to re-brand their selves. And now, their new name, “recessionista”, means recession chic. They are still the same style maven, but this time, on a budget. Indeed, recessionista carries an upbeat tone but it may not be the final incarnation of a style hound on the scent of designer discounts.

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